Senior Marketing Manager, Premium Segment

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Senior Marketing Manager, Premium Segment

Would you like to help shape the future of Lightyear, be part of a dynamic, international team and own the marketing (strategy) regarding our Premium Segment at a highly innovative and fast-growing organization?

We'd love to talk to you!

Full-time · Helmond / Remote

Summary
Where: The Automotive Campus in Helmond (part of Brainport: the heart of Europe's innovation) or remote from the comfort of your own home office or in one of our hubs 
DomainMarketing
Experience: At least 7 but preferably 8+ years of relevant experience
Degree: At least a Bachelor’s or Master's Degree

Working at Lightyear is a unique experience. You get the opportunity to work for a company with a pure and meaningful mission. A mission that will make a positive and lasting impact on future generations. 

What will you do as the Senior Marketing Manager, Premium Segment?
As the Senior Marketing Manager for the Premium Segment at Lightyear, you're in a pivotal position to contribute to Lightyear's success. Reporting into the VP of Marketing and working closely with company leadership, you’re responsible for the Premium Segment, marketing Lightyear’s breakthrough Exclusive Series car to High Net Worth Individuals all over the world. You're a people manager with experience influencing and leading cross-functional teams. You have a proven track record in (integrated) B2C marketing for a luxury or premium brand, driving growth and engagement and - in close partnership with Sales teams - driving sales or conversions.

Your mission is to develop compelling, differentiated and effective marketing campaigns to deliver on critical sales and marketing KPIs.

Your job will consist of but is not limited to:

  • Develop and execute a compelling and effective integrated marketing strategy for the international premium (“exclusive”) segment.

  • Own and continuously optimize relevant global marketing channels including but not limited to events, CRM and co-marketing partnerships.
  • Manage channel partners / agents based in key EMEA markets; provide channel partners with scalable tools and assets to market Lightyear products in their geographies; ensure execution is on-brand.
  • With cross-functional partners, develop and execute the campaign calendar and align on KPIs to measure and track campaign performance.
  • Act as the primary interface between our Sales and Marketing teams.
  • Manage external creative and event agencies and recruit, hire and mentor a team of Segment Marketing professionals.

A day as Senior Marketing Manager, Premium Segment at Lightyear
Let's start by saying Lightyear is very flexible in terms of your working hours, we offer near-full remote working with any office equipment we need to work ergonomically (and a work-at-home budget to upgrade your internet). If needed, or desired, you can spend your working time at our modern office at the Automotive Campus close to Helmond (travel allowance included). Here you can enjoy a good cup of coffee, tea or hot chocolate, fresh fruit and experience the buzz of the office and the labs/workshops.

So, let's assume it's Friday, you kick off your day with a daily stand-up with the entire Marketing team, to discuss major milestones and ongoing campaigns. Next, you meet with our event agency to review their proposed plan for an event toolkit that can be used by our channel partners representing Lightyear in various countries. You provide them feedback that based on your experience marketing to the premium segment, they should consider a more distinctive look and feel. Later that morning, you meet with our Monaco-based channel partner to review their proposal for a targeted campaign to HNWI along the Cote D’Azur.

When you come back to your desk after having lunch with a few co-workers, you and the CRM manager on your team join a brainstorm with our sales team and our customer experience team to define our post-purchase CRM strategy.

Lastly, before you head home, you and the VP of Sales meet with our Sales Operations and Marketing Insights teams to review a proposal for a shared pipeline dashboard that enables both Sales and Marketing teams to review the status of leads in various stages of the pipeline. You're excited about the proposal as it incorporates important learnings from a previous campaign you ran, and give them the green light to continue.

What do we expect from the Senior Marketing Manager, Premium Segment?
In order to succeed in the dynamic world of Lightyear pro-activity, professionalism, communication and adaptability are crucial. We are looking for intrinsically driven people with an ambitious attitude who learn from the past (tried and tested) and who strive to set new standards when needed. You can work within the team or independently and you plan your budget and time well. You are flexible and can work under pressure. Furthermore we are looking for someone with:

  • At least a (relevant) Bachelor or a Master degree
  • At least 7, but preferably 8+ years of relevant experience in a similar role
  • Specific experience with, otherwise at least knowledge of, Luxury Marketing; lead nurturing, channel (partner) management. Automotive (Premium Segment) is a plus.
  • Experience with people management in a similar role and/or environment.
  • Excellent analytical skills; can interpret, summarize and prioritize research findings and data.
  • Strong interpersonal skills; can build relationships with different functional teams.
  • Fluent in English is mandatory.
  • Availability for 40 hours per week (but with flexible working hours).

On a personal level you can relate to the following characteristics. You:

  • have strongly evolved interpersonal communication and collaboration skills with an energetic, approachable and authentic personality;
  • are a true organizer by nature, structured, with attention to detail and the ability to communicate across the company always with an open and constructive mind;
  • are curious and inquisitive by nature, and comfortable with ambiguity;
  • are solution oriented, a team-player and passionate about our mission.

What can you expect from Lightyear?
In addition to a challenging role we also offer:

  • A high degree of freedom and independence in your role
  • A role within a multidisciplinary team consisting of highly motivated, inquisitive, and talented people with a broad diversity of experience
  • A role at one of the fastest-growing technology companies in the Netherlands with tremendous potential
  • 40 vacation days per year based on a full-time workweek
  • An interesting and balanced pension that is in line with the mission of Lightyear
  • The ability to participate via shares and to be involved in the growth and success of Lightyear
  • Own responsibility to have a good work/life balance with the option to work from home
  • In addition to a dynamic working environment, there is time for relaxation during our epic Friday afternoon drinks or other fun activities arranged by our happiness team
About Lightyear

Lightyear is an innovative and progressive scale-up with one mission: clean mobility for everyone, everywhere.

Lightyear originates from the legacy as a multiple world championship of the Bridgestone World Solar Challenge® Cruiser Class. Officially established in 2016 by 5 visionaries with the dream to make this groundbreaking technology accessible to everyone, everywhere. In order to accelerate the transition towards a truly sustainable solution for mobility, we believe that it is necessary to completely rethink automotive design by starting from scratch, not limited by industry conventions.

At Lightyear, we all strive for the same goal. We have a team with diverse skill sets and backgrounds; all working tirelessly towards clean mobility for everyone, everywhere. We’re proud of our culture and live up to our core values: think independently, be bold, deliver the change, put people first and take responsibility. Our shared vision is what unites and drives us.

Want to join?

Bridgestone World Solar Challenge

2013 - 2015 - 2017


TechCrunch Crunchie

For Best Technology Achievement, beating Apple, SpaceX and Blockchain

2015

Postcode Lotteries Green Challenge

2017

CES Climate Change Innovator Award

At t CES in Las Vegas, Lightyear wins a Climate Change Innovator Award for the huge potential to reduce the emission of CO2.

2018

VPRO Toekomstbouwers

2018

Automotive Innovation Award

Lightyear won the Challenging Concepts and the People's Price.

2019