Content Marketing Manager

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Content Marketing Manager

Would you like to help shape the future of Lightyear, be part of a dynamic, international team and take full (global) ownership of content marketing in a highly innovative and fast-growing organization? We'd love to talk to you!

Full-time · Helmond / Remote

Where: The Automotive Campus in Helmond (part of Brainport: the heart of Europe's innovation) or remote from the comfort of your own home office or in one of our hubs 
Domain: Consumer Marketing
Experience: 7+ years
DegreeAt least a Bachelor's degree

Working at Lightyear is a unique experience. You get the opportunity to work for a company with a pure and meaningful mission. A mission that will make a positive and lasting impact on future generations. 

What will you do as a Content Marketing Manager?
The Content Marketing Manager ensures that whenever people (i.e., potential consumers, investors, funders) come across or interact with Lightyear worldwide through any channel, they get excited and inspired by what they see and hear. Her or his mission is to create a lasting impact with content that will tell Lightyear’s story in an unique, inspiring, and effective way, over all the different consumer channels we use.

Your job will consist of but is not limited to:

  • Develop a global multi-channel content strategy (long term) and manage Lightyear’s content calendar (short term) to fully support the company’s goals and priorities.
  • Plan and prepare Lightyear’s content with input from relevant stakeholders and have an integrated overview on what is happening where and when.
  • Deliver content in line with Lightyear’s brand identity to ensure it has the right tone of voice and visual identity, with help of our internal creative specialists.
  • Develop and try out new content concepts. Experimenting is a must.
  • Keep a finger on the pulse of current market developments (i.e., automotive, solar, sustainability) to ensure our content is relevant for our target audience.
  • Manage the on- and offline content, keep it consistent where needed and adapt to each specific channel to be more effective. Ensure everything is up to date.
  • Analyze the performance of the content and suggest improvements.
  • Align and work together with all channel owners (social media, CRM, event, etc.), PR and Product Marketing on the content strategy and calendar.
  • Closely cooperate with the creative team (i.e., designer, copywriter, producer).

A day as Content Marketing Manager at Lightyear
Let's start by saying Lightyear is very flexible in terms of your working hours, we offer near-full remote working with any office equipment you may need to work ergonomically (and a work-at-home budget to upgrade your internet). If needed, or desired, you can spend your working time at our modern office at the Automotive Campus close to Helmond (travel allowance included), or at our satellite offices in Amsterdam and Utrecht. Here you can enjoy a good cup of coffee, tea or hot chocolate, fresh fruit and experience the buzz of the office and our labs.

Today is Friday, the last day of the week, time flies…
In the morning you will start by checking in with our production partner Valmet Automotive, to understand the production phase we are in and to discuss the content piece you want to use in our channels next week. After that you will join the Marketing team meeting, in which you will present the new topics for the coming six months that are on the content planning - including product and sustainability topics. Before lunch you find time to check your emails and share some questions with the Product Marketing triangle about upcoming product updates. 

At noon, you will have lunch with some colleagues and do a short lunch walk in the sun.

In the afternoon, you have a creative brainstorm session to give hands and feet to your new content topic for next year. You will discuss other car brands, sustainability topics and NGO’s, but also have a much broader look at topics and companies that are outside our branche. At the end of the afternoon you have a meeting with the creatives of the Brand & Experience team, to discuss the upcoming content per channel. This includes copywriting but also visual design. How does this all align with our brand guidelines and associations?

The day ends with a nice drink in our recently opened office in Utrecht. And if you are in the mood, this might continue in the city center… but that is totally up to you!

What do we expect from a Content Marketing Manager?
In order to succeed in the dynamic world of Lightyear pro-activity, professionalism, communication and adaptability are crucial. We are looking for intrinsically driven people with an ambitious attitude who learn from the past (tried and tested) and who strive to set new standards when needed. You can work within the team or independently and you plan your budget and time well. You are flexible and can work under pressure. Furthermore, we are looking for someone with:

  • At least a relevant Bachelor's Degree (i.e., anything related to Marketing)
  • About 7+ years of varied/ diverse Marketing experience
  • Thorough understanding of Marketing's core concepts, including Content Marketing
  • Fluent in English is required

  • Availability for 40 hours per week (but with flexible working hours)

In addition, someone with the following practical skills:
    • Being organized and structured

    • Project-, time-, and stakeholder management
    • Creative, critical, and bold thinking
    • Having a commercial mindset
    • Great interpersonal/ people skills
    • Ability to (always) think one step ahead
    • Ability to quickly adjust to changes in plans and industry trends

On a personal level you can relate to the following characteristics. You:

  • can think strategically, but at the same time don't mind rolling up your sleeves; 
  • are a people person, able to work with different types of people and teams;
  • dare to discuss, but also dare to let go of your initial plan (if necessary);
  • are creative and love to play (around) with content;
  • are a team-player, open-minded and passionate about our mission.

What can you expect from Lightyear?
In addition to a challenging role we also offer:

  • A high degree of freedom and independence in your role
  • A role within a multidisciplinary team consisting of highly motivated, inquisitive, and talented people with a broad diversity of experience
  • A role at one of the fastest-growing technology companies in the Netherlands with tremendous potential
  • 40 vacation days per year based on a full-time workweek
  • An interesting and balanced pension that is in line with the mission of Lightyear
  • The ability to participate via shares and to be involved in the growth and success of Lightyear
  • Own responsibility to have a good work/life balance with the option to work from home
  • In addition to a dynamic working environment, there is time for relaxation during our epic Friday afternoon drinks or other fun activities arranged by our happiness team
About Lightyear

Lightyear is an innovative and progressive scale-up with one mission: clean mobility for everyone, everywhere.

Lightyear originates from the legacy as a multiple world championship of the Bridgestone World Solar Challenge® Cruiser Class. Officially established in 2016 by 5 visionaries with the dream to make this groundbreaking technology accessible to everyone, everywhere. In order to accelerate the transition towards a truly sustainable solution for mobility, we believe that it is necessary to completely rethink automotive design by starting from scratch, not limited by industry conventions.

At Lightyear, we all strive for the same goal. We have a team with diverse skill sets and backgrounds; all working tirelessly towards clean mobility for everyone, everywhere. We’re proud of our culture and live up to our core values: think independently, be bold, deliver the change, put people first and take responsibility. Our shared vision is what unites and drives us.

Want to join?

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